17+ years designing and producing live brand experiences — from designer showhouses and museum openings to executive activations and branded street campaigns — for clients spanning fashion, arts, finance, and consumer media.
Showtime House2010
Activation
Designer Showhouse · Brand Activation
Showtime House 2010 turning a hotel into an immersive brand world.
Designed the guest experience for a high-profile designer showhouse, transforming the Cassa Hotel & Residences into a series of immersive, story-driven spaces inspired by Showtime's original programming, turning outdoor hotel spaces into fully realized brand worlds for a landmark NYC cultural event.
Role
Guest Experience Designer
Format
Immersive Install · Promotion
Partners
Showtime · Cassa Hotel & Residences
Rising CurrentsMoMA
Exhibition
Museum Exhibition · Cultural Opening
"Rising Currents" Opening a seamless arrival for MoMA's landmark show.
Shaped the arrival experience for the Museum of Modern Art's "Rising Currents" exhibition opening, designing a seamless, high-touch entry moment for a high-profile cultural audience.
Role
Guest Experience & Arrival Lead
Format
Exhibition Opening · VIP Arrival
Partners
MoMA · dlandstudio
Branded StreetActivations
Field Production
Consumer Brands · Field Activation
StreetTalk turning sidewalks into live brand moments.
Serve as field producer and creative consultant for StreetTalk, an experiential advertising agency, editing creative briefs and managing client relationships for over 200 branded street interview activations per quarter for consumer brands including Dropps, Dose, and Princess Cruises.
Role
Field Producer & Client Lead
Format
Branded Street Interviews · 200+ / quarter
Partners
Dropps · Dose · Princess Cruises
WWD BeautyCEO Summit
Summit
Fashion Media · Executive Summit
WWD Beauty CEO Summit elevating fashion's most influential voices.
Managed speaker logistics, attendee registration, and networking programming for one of the fashion industry's premier executive summits. Increased conference attendance by 22% through celebrity, brand, and tastemaker management.
Role
Event & Registration Lead
Format
Executive Summit · Networking
Partners
Condé Nast · Fairchild Fashion Media
Co-MarketedExecutive Events
Panel
Financial Services · Executive Panels
Co-Marketed Executive Events pairing climate tech with financial authority.
Produced and co-hosted executive panels, including a co-marketed event on climate technology with BlackRock's Aladdin Climate team and a leadership forum with Women's World Banking.
Role
Producer & Co-Host
Format
Executive Panel · Co-branded
Partners
BlackRock · Women's World Banking
Brands & venues.
MoMACondé NastShowtimeBlackRockVarietyColler CapitalThe Rainbow RoomCassa Hotel & ResidencesVictoria and Albert Museum, LondonThe Plaza HotelNeue Galerie New YorkWWD / Fairchild Fashion MediaWall Street JournalThe CutFinancial Times
What I bring.
Pop-up & activation production
Brand experience design
Vendor & build management
On-site event coordination
Guest registration & check-in
Speaker & talent management
Invitation design & logistics
VIP & executive hospitality
Budget management
Client Highlights
Key client wins include a 15% increase in newsletter subscriptions, $1M in new business leads generated, and coverage in The Wall Street Journal and The Cut.
