Marketing Services grounded in creativity, strategy, and over 17 years of delivering results.

Brand Partnerships

I support brands to identify, develop, and activate partnerships that expand visibility, deepen audience engagement, and create memorable moments. From shaping pitch materials to managing ongoing relationships, I bring a strategic, relationship driven approach that ensures every partnership is aligned to both partners' values, creative expression, and contributes to their audiences.

Whether you're looking to collaborate around major cultural moments like the Grammys, or International Women's Month, or wanting to build long term alliances that elevate your brand year round, I help you unlock opportunities that strengthen your presence and drive growth.

What's Included

Partnership strategy and opportunity mapping
Pitch materials and value proposition development
Tentpole and cultural moment activations
Partner outreach and relationship management
Activation planning across content, events, and experiences
Impact tracking and performance insights

I'm Ready to Book →

Experiential Marketing & Events

In today's rapidly evolving digital landscape, people crave connection and gatherings more than ever.

For over 17 years, I have designed and managed live and virtual events that build community and foster trust, connection, and belonging.

I would be honored to help bring your brand to life for your ideal audience through experiential marketing, pop-ups, and events.

What's Included

Event Strategy & Creative DirectionDeveloping the vision, theme, and strategic purpose behind your event so it aligns with your brand and audience.
End-to-End Event Planning & ManagementLogistics, timelines, budgets, vendors, and production for seamless execution.
Experiential & Pop-Up Activation DesignCreating immersive experiences that spark connection, deepen brand affinity, and leave attendees with memorable, shareable moments.
Audience Engagement StrategyDesigning touchpoints that foster trust, belonging, and community before, during, and after your event.
Run of Show & Program DevelopmentBuilding a structured, intentional flow — including speakers, performances, programming, and interactive elements.
Vendor & Partner ManagementManaging relationships across venues, AV teams, caterers, creators, entertainment, and brand partners.
On-Site Event DirectionLeading your event day-of to ensure smooth operations, strong energy, and a seamless experience for attendees.
Post-Event Reporting, Content, & Lead InsightsData around engagement, attendance, audience behavior, and opportunities for future activations. Post event content that builds on event momentum.

I'm Ready to Book →

Campaign Management

I lead and manage integrated marketing campaigns from concept through execution, bringing together creative strategy, content development, distribution, and performance tracking. I collaborate closely with agencies and independent contractors, ensuring everyone is aligned, on-brief, and delivering against clear goals.

From securing and managing distribution partnerships across newsletters, podcasts, and publications to integrating marketing efforts directly with sales and business development teams, I build campaigns designed to increase visibility, generate qualified leads, and support measurable growth.

What's Included

Creative strategy and content execution
Agency and independent contractor hiring and collaboration
Distribution partnerships (newsletters, podcasts, publications)
Marketing integration with sales/business development

I'm Ready to Book →

Brand Partnerships

I support brands to identify, develop, and activate partnerships that expand visibility, deepen audience engagement, and create memorable moments. From shaping pitch materials to managing ongoing relationships, I bring a strategic, relationship driven approach that ensures every partnership is aligned to both partners’ values, creative expression, and contributes to their audiences.
Whether you’re looking to collaborate around major cultural moments like the Grammys, or International Women’s Month, or wanting to build long term alliances that elevate your brand year round, I help you unlock opportunities that strengthen your presence and drive growth.
What’s Included
Partnership strategy and opportunity mapping
Pitch materials and value proposition development
Tentpole and cultural moment activations
Partner outreach and relationship management
Activation planning across content, events, and experiences
Impact tracking and performance insights

I'M READY TO BOOK
Experiential Marketing & Events

In today’s rapidly evolving digital landscape, people crave connection and gatherings more than ever.
For over 17 years, I have designed and managed live and virtual events that build community and foster trust, connection, and belonging.
I would be honored to help bring your brand to life for your ideal audience through experiential marketing, pop-ups, and events.
What’s Included
Event Strategy & Creative Direction
Developing the vision, theme, and strategic purpose behind your event so it aligns with your brand and audience.
End-to-End Event Planning & Management
Logistics, timelines, budgets, vendors, and production for seamless execution.
Experiential & Pop-Up Activation Design
Creating immersive experiences that spark connection, deepen brand affinity, and leave attendees with memorable, shareable moments.
Audience Engagement Strategy
Designing touchpoints that foster trust, belonging, and community before, during, and after your event.
Run of Show & Program Development
Building a structured, intentional flow—including speakers, performances, programming, and interactive elements.
Vendor & Partner Management
Managing relationships across venues, AV teams, caterers, creators, entertainment, and brand partners.
On-Site Event Direction
Leading your event day-of to ensure smooth operations, strong energy, and a seamless experience for attendees.
Post-Event Reporting, Content, & Lead Insights
Data around engagement, attendance, audience behavior, and opportunities for future activations. Post event content that builds on event momentum.

I'M READY TO BOOK
Campaign Management

I lead and manage integrated marketing campaigns from concept through execution, bringing together creative strategy, content development, distribution, and performance tracking. I collaborate closely with agencies and independent contractors, ensuring everyone is aligned, on-brief, and delivering against clear goals.
From securing and managing distribution partnerships across newsletters, podcasts, and publications to integrating marketing efforts directly with sales and business development teams, I build campaigns designed to increase visibility, generate qualified leads, and support measurable growth.
Whats Included
Creative strategy and content execution
Agency and independent contractor hiring and collaboration
Distribution partnerships (newsletters, podcasts, publications)
Marketing integration with sales/business development

I'M READY TO BOOK

Joe Azar, The Azar Team at Douglas Elliman

“Carissa wrote a custom jingle for my video and audio marketing content. She also created a multi-channel marketing strategy and trained my assistant to execute it. She is equally talented at music and creativity, as she is with strategy and management. It was a pleasure working with her, and I highly recommend her to anyone looking for music and marketing services.”

DJ June, CEO, Founder, June Events

“We hired Carissa as a Fractional Marketing Director during a pivotal moment for our DJ and entertainment company, June Events, when we needed to rethink how we were engaging customers and driving bookings. She delivered a clear, actionable marketing strategy and guidebook that helped us attract new clients while strengthening relationships with existing ones, and built a thoughtful content calendar that kept us consistently connected with audiences across the wedding, fashion, and corporate brand markets through organic social content, earned media, and participation in tentpole events like DJ Collective Nashville—resulting in new venue and planner relationships and an increase in DJ bookings.”